Objectiv is the AI-driven decision platform for Product Managers.
Objectiv is the AI-driven decision platform for Product Managers.
Founded in 2017 by product managers with multiple data exits under their belt, Objectiv is a fast-growing SaaS start-up based in the old city centre of Utrecht, the Netherlands. Our team consists of a diverse and highly talented group with a proven track record in Data and Product.

The Objectiv Workspace is used by product management teams behind major Websites & Apps we all use every day. It takes the work out of decision making, by automatically providing suggestions for what to build next to hit their goals.

About Us
Founded in 2017 by product managers with multiple data exits under their belt, Objectiv is a fast-growing SaaS start-up based in the old city centre of Utrecht, the Netherlands. Our team consists of a diverse and highly talented group with a proven track record in Data and Product.

The Objectiv Workspace is used by product management teams behind major Websites & Apps we all use every day. It takes the work out of decision making, by automatically providing suggestions for what to build next to hit their goals.

Objectiv Careers
Founders
The Founder Team consists of experienced entrepreneurs in data and product management.
Founders
Tom Jansen (CTO)Vincent Hoogsteder (CEO)Ivar Pruijn (CPO)
OUR Investors
Investors include Fly Ventures (Berlin), LocalGlobe (London), as well as Dutch entrepreneurs, product leaders, and industry veterans from Google, eBuddy, Bloomon, Wakoopa, TQ, Byte, Custom Connect, HENQ, and River Venture Partners.
In The Press
Venture Beat
Objectiv launches with $800,000 in funding to bring AI to product management
Venturebeat.com
RTL Nieuws
Nederlandse Distimo-oprichters jagen op nieuw miljoenensucces (Dutch)
rtlz.nl
Designed by product managers, for product managers